BBC Radio Leicester, Asian Life Festival Branding & Poster Design

I worked alongside the team at BBC Radio Leicester to create logos, posters etc for the first ever Asian Life Festival celebrating 50 years of Asian Life and culture in the city of Leicester.

My brief was to create a strong branding for the festival with modern design and an Asian style.

The event in Jubilee Square featured, The Curry Show Live, an extension of the Monday evening food show on BBC Radio Leicester, featuring food stalls from variety of local restaurants, 

An open air showing of the Bollywood film Jadoo directed and written by Amit Gupta, which was filmed in the city and a 2 hour stage spectacular featuring dance, drama, poetry and an audio/visual piece telling the story of Leicesters Asian Community.

The stage show featured performances from 

Shaimak Dancers, 

Nupur Arts, 

Mr Shay and 

BBC Introducing artist Riya.

The event was supported by Arts Council England, Sabras Radio and BBC Radio Leicester

below is the poster I designed for the event.

following images showing the Asian life logo in use on stage posted with kind permission of 

 Nimi Patel Photography