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Showing posts with the label Promotion

LCFC Champions Weekend

This is the story of a historic weekend for Leicester City Football club and its fans as they lift the Sky Bet Championship Trophy and gain promotion #StraightBackUp to the Premier League. With promotion secured my film features the party atmosphere at the King Power stadium on the last fixture of the season a game against a struggling Blackburn Rovers (who won the game 0-2 ! ) and the pre and post game celebrations from the stands as the team lift the trophy high. The party continues into Sunday as we arrive in Leicester city centre for the open top bus parade through the streets starting at Highcross Shopping Centre with it's LED beacons proudly proclaiming the teams Champions status. Onto the streets and we see the players and chairman Khun Top riding a big blue open top bus decorated with Straight Back Up in large letters and waving to the hundreds of fans who line the streets waving flags and cheering. Further along the street and people line the tops of buildings as the team ...

Newbold Verdon at the Movies. Branding, Marketing & Promotion

The village of Newbold Verdon in Leicestershire held it`s first ever Scarecrow trail in May 2018 and I was tasked by its organizing committee with branding the event on a theme of "At The Movies". The posters had to be adaptable for an initial "in village" call for entries both in print and online via social media etc where a hashtag #NVScarecrowTrail was used for residents who wanted to share their progress etc. The "call for entries" poster was followed by a more general campaign aimed at the wider public encouraging visitors to the event.       The main event poster was distributed throughout the local area to encourage visitors and prominently featured the event hashtag #NVScarecrowTrail asking visitors to tweet their photos taken at the event.      The Call for Entries poster was displayed within the village to encourage residents and the community to register their interest in creating a scarecrow for the event, A QR code was in...