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Showing posts with the label Posters

Newbold Verdon at the Movies. Branding, Marketing & Promotion

The village of Newbold Verdon in Leicestershire held it`s first ever Scarecrow trail in May 2018 and I was tasked by its organizing committee with branding the event on a theme of "At The Movies". The posters had to be adaptable for an initial "in village" call for entries both in print and online via social media etc where a hashtag #NVScarecrowTrail was used for residents who wanted to share their progress etc. The "call for entries" poster was followed by a more general campaign aimed at the wider public encouraging visitors to the event.       The main event poster was distributed throughout the local area to encourage visitors and prominently featured the event hashtag #NVScarecrowTrail asking visitors to tweet their photos taken at the event.      The Call for Entries poster was displayed within the village to encourage residents and the community to register their interest in creating a scarecrow for the event, A QR code was in...

Try Railway Ale vintage style advert

As part of the promotion for the Great Central Railway`s real ale Raleway Ale brewed by Nottingham Brewery I created this vintage style poster advertising the Ale to be displayed at events such as the ale train and wherever Nottingham Brewery ales are sold. The design takes its inspiration from the vintage drink posters as seen on display along the length of the railway and often framed in heritage pubs.

Menphys Open Gardens 2011

Poster design for Menphys Open Gardens 2011, Designed to promote an open garden event hosted by Her Grace, The Dowager Duchess of Rutland for the Leicester based charity menphys at Belvoir Lodge. The design incorporates the event information into the middle of a pair of ornate iron garden gates which have been opened to invite the viewer into both the poster & the garden. The typeface is of a bold style reminiscent of classic movie posters and is fully contained within the rectangular shape of the gate opening making for a design where the text becomes the most prominent feature of the piece. The poster also continues the theme of Ladybirds and Birds as featured on the previous poster for the oadby and wigston charity show, How many can you spot ? You may also like to see my post from last years open gardens event below http://leigh984.blogspot.com/search?q=dutchess

Oadby And Wigston Charity Show 2011

Poster design for this 2011's Oadby & Wigston Charity show this annual event raises much needed funds for a number of local charity's this years charity's being Menphys The Meningitis trust and Help For Heroes. The event taking place in summertime called for a bright sunny theme that evoked the heat and fun of this time of year and features a fun typeface and a number of smaller elements that may only be spotted upon further inspection (ladybirds on the grass, Birds in the sky)

Retro / Modern 80s style Poster Design

A brief to design a poster for an 80`s themed disco fund-raiser for Leicester charity Menphys. The poster needed to evoke the themes and style of the 1980`s yet still needed to appear modern when displayed alongside a number of other posters on a noticeboard etc. The poster design needed to appeal to a target demographic of teens through to adults and fit alongside other posters and literature used by the charity. The final outcome is a largely text based layout with a striking Red colour scheme (the charity colour) with the main details offset at a 45 degree angle creating a dynamic form that takes its cue mainly from the majority of 1980`s electronics packaging. DFTGAWX6ZFEZ

Leicester Riders Presentation Evening Programme 2011

Leicester Riders Presentation Evening 2011 Cover and Back Page Leicester Riders Presentation Evening 2011 inside detail Created for Leicester Riders Basketball team for their 2011 presentation evening and auction this double sided A4 programme informed visitors of the lots for the evenings auction. The style is deliberately "rough around the edges" to reflect the dynamic fast paced nature of the sport of basketball and ties in with the Next game posters and brand image used throughout the riders public facing media output

Leicester Riders Basketball Next Game Poster 2010

Next Game poster for the Leicester Riders Basketball Team designed by me these A2 posters are displayed at every home game to inform fans of the next home fixture.   The paint splatter style is part of a wider re-brand of the team I have developed for use across all media related to the team.  

Workin' At The Carwash

BNI Car Wash for Menphys A poster designed by me for the BNI car wash in aid of the Menphys Sketchly Hill nursery taking place in Hinckley ( Leicestershire ) On the 5th September 2010 I used an aqua blue colour scheme to surgest water and soap bubbles inside and behind the lettering which is written in a deliberately simple bold impact typeface.

Menphys Walk 2010 Posters

Two poster designs for Leicester charity Menphys , my brief was to re-launch their annual fundraising walk with a identity that could be used across a number of outlets from magazines to shop windows, and easily reproduced in a variety of sizes. my interpretation of the brief (below) centres around the idea of a shoe print and is designed to evoke the outdoor nature of this event the walk took place on the 9 th May 2010. Smaller advert used in local magazines etc