Newbold Verdon at the Movies. Branding, Marketing & Promotion

The village of Newbold Verdon in Leicestershire held it`s first ever Scarecrow trail in May 2018 and I was tasked by its organizing committee with branding the event on a theme of "At The Movies".

The posters had to be adaptable for an initial "in village" call for entries both in print and online via social media etc where a hashtag #NVScarecrowTrail was used for residents who wanted to share their progress etc.

The "call for entries" poster was followed by a more general campaign aimed at the wider public encouraging visitors to the event.

     

The main event poster was distributed throughout the local area to encourage visitors and prominently featured the event hashtag #NVScarecrowTrail asking visitors to tweet their photos taken at the event.     

The Call for Entries poster was displayed within the village to encourage residents and the community to register their interest in creating a scarecrow for the event, A QR code was included for people easily do this. 

Each scarecrow on the trail was issued with a "clapperboard" with scarecrow number title and creator included for visitors to easily follow the trail around the village.

Alongside the print and social media campaign Press Releases where written by myself and sent to various local media outlets such as the BBC, ITV and the Leicester Mercury, this resulted in the event being a clue location on the BBC Radio Leicester`s Sunday morning Treasure hunt program, CLUELESS and a double page feature in the Leicester Mercury Newspaper.