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Showing posts with the label Clueless

Newbold Verdon at the Movies. Branding, Marketing & Promotion

The village of Newbold Verdon in Leicestershire held it`s first ever Scarecrow trail in May 2018 and I was tasked by its organizing committee with branding the event on a theme of "At The Movies". The posters had to be adaptable for an initial "in village" call for entries both in print and online via social media etc where a hashtag #NVScarecrowTrail was used for residents who wanted to share their progress etc. The "call for entries" poster was followed by a more general campaign aimed at the wider public encouraging visitors to the event.       The main event poster was distributed throughout the local area to encourage visitors and prominently featured the event hashtag #NVScarecrowTrail asking visitors to tweet their photos taken at the event.      The Call for Entries poster was displayed within the village to encourage residents and the community to register their interest in creating a scarecrow for the event, A QR code was in...

BBC Radio Leicester - Clueless Festive Specials

 A couple of vintage style movie posters designed by myself to promote special editions of the popular Sunday morning BBC Radio Leicester show Clueless on Christmas Eve and New Years Eve. A design for the Christmas Eve edition of Clueless taking is influences from the movie posters for musicals such as White Christmas & Holiday Inn. The second design (and second special show) takes as it`s influence a style reminiscent of Hitchcock thrillers with a clock face dominating the left side of the design and dynamic red CLUELESS lettering at an angle dominating the right side giving a sense of time ticking away and action a theme regular listeners to the show will be familiar with. Listeners will also be pleased to know that both shows resulted in the presenters (Ady Dayman, Monica Winfield and Dale Neal) finding the treasure.